Elements[ edit ] An example of a press release, a Wikipedia press release template prepared by the Wikimedia Foundation communications team Technically, anything deliberately sent to a reporter or media source is considered a press release:
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing. While press releases can feel foreign, they all contain certain elements. These elements should be present in all your press releases.
Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation. Writers can season their sentences within the confines of a release. Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more.
Here are ten foundational tips to guide you through the process: This is an important piece of your press release article because it tells readers and journalists when you want to see your article on the web or in print.
It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts.
Use Your Company Logo and Colors You know that branding is critical pretty much everywhere else on the web, so why not in a press release? Check out how the football team The Miami Dolphins did it in this recent press release: Notice they also included their contact information at the top of the PR rather than the bottom.
This makes them easier for search engines to find and rank, and helps ensure that your readers and the media understand the subject of the press release.
Check out how GameStop does this in a press release published January 22, Beyond that, all words in your headline should be in Title Case, meaning that all the words in your headline should have capitalization except for prepositions and words that are shorter than 4 letters.
You can see an example of this in the headline above. For best results, keep your headline to fewer than characters. Longer than that and readers will find it too long. Write a Summary Paragraph The summary paragraph should be short, no more than 5 sentences and should be written to give the reader an overview of your press release.
This is a critical little paragraph, since it helps readers understand immediately whether they should interact with the press release or move on to find something that suits their needs more closely. It can also help busy journalists understand what your press release covers and pick it up if they see fit.
Also notice how this press release provides two bullet points at the top, designed to give the press some fast facts about the acquisition. To make your summary paragraph interesting and compelling to readers, use it to include the most relevant and exciting information, and lay out the key points of the press release.
When you provide value early on, your readers can decide whether to stay or go. This means that including your local information is critical. As you compose the press release, add the city, state, month, day, and year of its publication. This will put your press release into context and orient the reader about the date and time of your article.
There are 6 elements that should be present here:Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
Let us write and distribute your press release for you! Get featured on hundreds of high quality news sites like Star Tribune, ABC, NBC, & More. Home Tour Dates Latest News Recordings Song Index Lyrics MP3 Page Sheet Music Photos Biography Booking Press Kit Online Workshops FAQ Links Folk Alliance Join Email List.
Jun 13, · To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Get to the Point –summarize your subject in the first paragraph.
Jun 13, · Headline. Opening sentence. Body. (What’s the story, why does it matter?) Contact information.
These are the ingredients of a successful press release. A press release is a key marketing strategy for your EPK or press kit. Press releases are the 5 Ws in a press package.
Here's how to write a press release.